Yorkshire Eyewear’s Own in the Spotlight: Meg Lazenby Featured in AOP’s "Dream Team"

We’re incredibly proud to share that Meg Lazenby, our Optical Assistant and Media & Marketing Manager at Yorkshire Eyewear, has been featured in the Practice Team section of the February - March 2026 edition of Optometry Today’s “Dream Team” by the Association of Optometrists (AOP).

The article, “A peek inside… Yorkshire Eyewear”, is available to read via Optometry Today and celebrates the people who make practices thrive. You can read the full feature here: https://www.aop.org.uk/ot/our-journal/february-march-2026/dream-team

Bringing Creativity to Eye Care

In the feature, Meg talks about her dual role within the practice and her passion for creating meaningful connections with patients - from first impressions through creative marketing, to the moment someone collects their perfect pair of glasses.

Meg shares how much she loves working with eyewear not just as a healthcare essential, but as part of a fashion and confidence journey. She plays a key role in shaping how we communicate Yorkshire Eyewear’s ethos - using design, storytelling and social media to reflect the personality and warmth of our independent practice.

As highlighted in the article, Meg’s focus is always on capturing attention while keeping the strong community feel that makes Yorkshire Eyewear so special.

Passion for Community and Independence

The feature also shines a light on what Meg values most about working here - the independent, family-run nature of the business and the supportive culture across both our Knaresborough and Howden practices.

For Meg, the best moments are often the simplest - seeing patients genuinely happy with their eyewear choices and feeling confident when they walk out of the door.

Celebrating the Team Behind the Scenes

Being featured in AOP’s Dream Team series is a proud moment not just for Meg, but for the whole Yorkshire Eyewear team. It reflects what we stand for - personalised care, creativity, community, and doing things the independent way.

Congratulations, Meg - we’re so proud of you for representing Yorkshire Eyewear on a national platform.